Tag Heuer

Watch Manufacturer & Brands

About Tag Heuer

Category: Watches - Watch Manufacturer & Brands
Established: 1860

The TAG in TAG Heuer stands for “Techniques d’Avant Garde”, a Swiss brand that first started in 1860.

TAG Heuer watches are conceived for those who like to live up to challenges. The growing influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle and heritage. A unique communication embodied by partnerships and ambassadors, who convey the brand's open-mindedness and accessibility. The most prestigious and avant-garde names join TAG Heuer. Among them: the Red Bull Racing Formula One team, the Monaco Formula 1 Grand Prix, the Formula E championship, the world's top football leagues, Manchester United, trendsetter Cara Delevingne and actors Chris Hemsworth and Patrick Dempsey.

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Being known as one of the best watchmakers on the planet, TAG Heuer is probably the timepiece that you’ll fall in love with and would never want to take off your wrist.


A range of chronographs and memorable timepieces available,TAG Heuer boasts a technological appeal and premium functionality.

Latest Magazine

More about TAG Heuer | TAG Heuer Connected Golf Edition - Tommy Fleetwood here: https://www.theluxeguide.com/professionals/tag-heuer This video...

To celebrate their long-term partnership, the two luxury brands have just presented a new edition of the Tag Heuer Carrera. The combination of two...

Never miss a second under the waters with TAG Heuer’s Aquaracer - the brand’s luxury water sport and diving watch range. The Aquaracer’s chronograph...




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