Onitsuka Tiger
About Onitsuka Tiger
Onitsuka Tiger had its humble beginnings in post-WWII Japan. Founded by Mr. Kihachiro Onitsuka, the company was built on the belief that playing sports could transform lives, connect people, and unite communities. During those times, they desired to spread this ideal to the Japanese youth. The same philosophy remains true, though seventy years have passed. "Anima Sana In Corpore Sano" which means "Sound mind, sound body". It is this Latin maxim that was the ethos behind Onitsuka Tiger, later turning into the acronym ASICS. Since then, the company has been creating specialty shoes for football, running, martial arts, volleyball, golf, sneakers, and many more.
Onitsuka Tiger as a lifestyle brand has preserved its Japanese heritage, and at the same time, has fused this with the fresh flair of the modern times. The brand has kept its classic silhouettes and have expanded and adapted to the latest and unique styles, a result of innovative collaborations with artists and cultural connoisseurs who share the same vision. Nevertheless, the culture and spirit of Japan shines through each new collection that is released.
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The Luxe Guide selected Onitsuka Tiger to be part of our exclusive directory of Luxury Fashion Brands. This directory's purpose is to gather all the information about Onitsuka Tiger.
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