Ruinart, tops Champagne queries on Google in 2020
The LVMH Group's home has filed requests in its market segment this year.
41,040 searches per month on the internet.
According to a recent study led by digital marketing specialist SEMrush, Ruinart was indeed the most sought-after champagne brand by French Internet users on Google in 2020 (January-September).
According to the same source, Ruinart has been the subject of about 41,040 searches per month, almost double veuve Clicquot, second on the podium with 19,644 monthly queries. Collet, Cattier and Nicolas Feuillatte round out the Top 5, followed by Taittinger, Deutz, Armand de Brignac, Laurent Perrier and Bollinger.
Special operations and second skin.
It must be said that the Champagne house did not skimp in 2020 on communication operations in order to ensure its visibility to the general public. In addition to several operations in partnership with artists, Ruinart has committed to various sustainable initiatives, including the TooGoodToGo platform to ensure the commercialization of some of its unsold products.
The last few months have also marked the house's packaging revolution as Ruinart has unveiled a new recyclable case made of 100% paper. This self-proclaimed "second skin" limits the packaging of the bottle to its bare minimum, reducing the carbon footprint by -60%. This innovation has been hailed by professionals, while its green and design assets have recently been rewarded with eight awards, including the Grand Prix du Luxe Strategies 2020.