Rolls Royce launches "the most exclusive Member's Club in the world"
Codename, Whispers. The British carmaker is unveiling a home-made app for its community these days.
A new Luxury app
For more than two years, the brand has been developing its tool in secret with a privileged community of beta testers. The Whispers app is now ready to win over the brand's prestigious customers based in the UK, Europe, THE US and the Middle East. Aimed at owners of new Rolls Royce vehicles, it aims to bring the community together around new services designed in the continuity of the (very) high standards of the House.
"A portal to the world's rarest products and services"
The application tree is concentrated around three main axes. A first part aims to engage the community around new content, including a curation of destinations in "inspiration" mode.
Then comes an online retail space offering the possibility to place special orders or book unpublished events. Backstage access to the Grammy Awards, Oscars or Coachella? A preview of Art Basel? A meeting with athletes ahead of the next Olympic Games? An expedition to Antarctica? Nothing seems too good for this ultra VIP club.
"It is with great pleasure that we publicly launch our Whispers app, a digital and innovative version of the Rolls-Royce House, designed and deployed for more than two years. Whispers is one of a kind. It presents itself as a digital portal to a world beyond the fascinating, where the exceptional mingles with the extraordinary while meeting the expectations of our community of clients, as eclectic as prestigious. Whispers offers unique experiences, rare and desirable products, and valuable recommendations shared by our community. »
TORSTEN MULLER-ATVS, CHIEF EXECUTIVE OFFICER, ROLLS-ROYCE MOTOR CARS.
A Rolls Royce social network.
The other feature of the Whispers app is that it works like a social network by allowing its members to share "their interests, tastes, products, collections and points of view." In particular, they have the opportunity, through this tool, to communicate directly with the members of Rolls Royce's management committee.
Re-enchantment of experience, exclusivity, loyalty, self- All that characterizes a VIP club - one of the major trends of our White Paper dedicated to the New Opportunities of Luxury - presented here as "the most exclusive Members' Club in the world".