Prada unveils its VR Ski Experience

The snowy slopes, like you're there. At the beginning of the year, the Italian company is using virtual reality to promote its collection of outfits dedicated to mountain sports.

Prada on the track.
The VR according to Prada is back. After presenting, last June, a first Prada Virtual Reality experience around its Spring/Summer 2020 collection, the label is rolling out a new immersive scenario this season.

Like the new Gucci x The North Face campaign, Prada also focuses on the representation of large spaces. The idea? Escape for a moment, simulating a day in the mountains. Content accessible with a virtual reality headset or a simple mobile phone thanks to a cardboard viewer to buy or make yourself.

Helicopter descent, descent of the slopes by ski, snowboard, snowshoe or bike, outdoor breaks... A 360-degree getaway beyond social distancing and containment. A cathartic luxury, in short.