IWC Schaffhausen holds history exhibition
Building and narrating are at the core of Swiss extravagance watchmaker IWC Schaffhausen, and enthusiasts will find the full history of its manifestations in an uncommonly curated show now on in Singapore.
Touted as IWC's broadest review display in Southeast Asia, the fourteen-day occasion from Oct 14 to 27 accounts the development of its three best watch families – Pilot's Watches, Portugieser and Portofino.
“The beauty of IWC is in the unique spirit of its watch families,” says Stanislas Rambaud, Managing Director for IWC South East Asia. “For instance, our Pilot’s Watches bring to life the dream of flying; the Portugieser carries our most sophisticated complications; and the Portofino captures the classic elegance that we, as a luxury brand, do exceedingly well.”
Simultaneously, the display is an opportunity for IWC to show its 'gentler' side – in particular, it's custom of building women's watches. "It's essential to us to share IWC's rich history of making ladies' watches," says David Seyffer, keeper of the IWC Museum in Schaffhausen, in an email meet. "IWC will, in general, be seen as a male-arranged brand, with its striking and suggestive plan, yet we have 140 years' involvement in making looks for ladies."
Dr. Seyffer by and by picked the looks for 'Within IWC History Exhibition' fragment of the review held at Takashimaya Shopping Center in an organization with Sincere Fine Watches. One feature is IWC's first ladies' watch, which has never been appeared to people in general in Singapore.
"Just two of these watches are known to exist worldwide and in the late spring of 2019, the IWC Museum had the option to buy one of them," Dr. Seyffer uncovers. This is the Savonette Lady's Pocket Watch 'Jones', which is going out of Switzerland just because.
"The watch was made in 1879 and offered to a neighborhood family," he includes. The remainder of the women's watch displays "show the rich history of ladies' watches inside IWC from that point forward". Likewise, "The three watch families are an extremely pleasant approach to show the distinctive 'universes' of IWC and the various kinds of timepieces we make," Dr. Seyffer says. "The Pilot's Watches have a lively look while the Portofino and Portugieser speak to the ordinary round IWC watches that put the brand on the map."
The group invested a great deal of energy talking about which models to use for the display. "There are such a large number of intriguing watches, yet the goal was to make a 'best of' choice."
The IWC Mark 11 navigational wristwatch from 1948 was chosen for the show as it was the motivation for the plan of the new age of Pilot's Watches turned out in 2019, including the new Spitfire models. The first Big Pilot's watch from 1940 was incorporated to show the starting points of the plan.
"We are glad to make a big appearance in Singapore this interesting presentation idea, which permits our most esteemed customers, aficionados of IWC and people, in general, to submerge themselves in the feelings of our best lines simultaneously," summarizes Mr. Rambaud.