Gucci x Balenciaga: A surprising collaboration between the two houses of the Kering Group
It's official: the rumor has finally been confirmed, Balenciaga and Gucci formalize a surprising collaboration to say the least unexpected.
To celebrate its centenary, the Italian fashion house Gucci wished to mark the occasion by daring the unimaginable. Two of the biggest luxury brands combine through a collection that is strong in character and reflects their worlds.
It was at the invitation to its "Aria" show that Gucci promised one of the "most significant moments in its history". This Thursday, April 15, the public was able to discover this incredible collaboration through a digital show.
Alessandro Michele and Demna Gvasalia have managed to combine their two identities for this autumn winter 2021/2022 collection. We would never think we would find the Gucci and Balenciaga logos layered on the same garment. A vast wardrobe with looks ranging from sequined dresses, feathers and rhinestones to equestrian accessories. We find the iconic Hourglass model bag of Balenciaga covered with the Gucci monogram, but also the unique cuts of the brand.
Of course, originality is always there. In several looks, we notice representations of the human heart entirely in rhinestones worn both around the waist and in the palm of the hand. There are also nose rings with a double G monogram, and even a rabbit living in the hands of one of the mannequins.
A perfect match between Gvasalia's quirky extravagance and Michele's mystical universe.
The setting of the show was just as dazzling as the collection. The mannequins paraded between two long walls covered with lights and flashes that kept flashing. The show starts on the Gucci Gang sound and continues with all the other music making references to the brand such as Green Gucci follows, Gucci flip flops etc.
The Kering Group to achieve a masterstroke by allowing its two brands to share their know-how and their world for the time of a collection. A historic collaboration that we will not forget.