For the sixth year in a row, the Mustang is well ahead of its historical rivals.
Marketed since 2015 in the United States, but also in Europe, the sixth generation of Ford Mustang is a real commercial success. It has consistently become one of the best sports sales in most of the markets where it is marketed.
In the United States, its preferred market, the Mustang rose in 2020 to the top spot of the best-selling sports cars in the country, ahead of its historic rivals, the Chevrolet Camaro and the Dodge Challenger. As a result, 61,090 Mustangs were sold in the United States in 2020, down 15.7% from 2019 and 72,489 units sold.
The year was obviously disrupted by the health crisis, but the Mustang was still driven by its Shelby models, whose sales rose by 14% in 2020 compared to 2019, thanks in particular to the end of the GT350's career which left the manufacturer's catalog at the end of 2020.
On the competition side, the Chevrolet Camaro aged slightly less well than the Mustang since the model attracted 29,775 U.S. customers in 2020 compared to 48,265 in 2019, and even more than 85,000 when the sixth generation was launched in 2014. The Dodge Challenger is doing better, but remains behind the unstoppable Mustang with 52,995 units sold in the United States in 2020. This represents a 13% decrease from 2019.
In France, while Chevrolet Camaro and Dodge Challenger can be imported, they are not imported directly through the brand's network. Quite the opposite of Ford, which is taking advantage of its distribution network to sell a few more Mustangs, in France in particular, where despite the murderous malus of 20,000 euros in 2020, the American firm managed to sell 329 units in France last year.
In 2021, despite a 30,000 euro malus, the Ford Mustang will continue to be sold in France. Its sales are expected to decline further, although the arrival of the Mach 1 version should allow it to maintain a rather honourable level of sales given the context.